The process
The Ace Branding thought leader PR process runs from a press questionnaire to a live article in seven steps, with your approval required before anything is submitted.
Ace Branding customizes its approach to each client. Press engagements begin with an interview conducted by a member of its editorial staff; podcast tours begin with a strategy session with its head of podcasting. Underneath both sits the Blueprint: defining your core message before any media work starts.
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These are the seven steps Ace Branding lists for its press process, in order.
Complete the press questionnaire and schedule an interview
The questionnaire takes about 6 minutes and puts you in the queue. When selected, the team contacts you to schedule a live interview.
Editorial staff writes the first draft
Based on your interview, a writer creates a rough draft about you or your company using your story.
The editing cycle runs until your team approves
You review and edit. Nothing moves forward until your team approves the final draft.
Final draft goes to the contributor
The approved draft is submitted to the contributor.
Contributor submits for publication approval
The contributor submits the article for approval with the publication.
The publication publishes the article
Once approved, the publication publishes it.
The link goes live
Once published, the link goes live and you can share it.
Ace Branding's process is built on what it calls the 3 B's of Branding, starting with the Blueprint. In the company's words, you wouldn't build a house without a blueprint, and branding is no different. You need a clear strategy that defines who you are, who your ideal audience is, and how you'll capture their attention. Clarity is the foundation of everything.
Ace Branding provides a consultation prep video and an interview prep video for clients, plus a video explaining its approach before a PR strategy session. Watching them helps you arrive with your story, the problem you solve, and the ideas you most want to be known for.
Once you book a podcast tour, onboarding begins with a strategy session with Ace Branding's head of podcasting. Based on what you share on that call, they create a tour map of podcasts that fit your message. Read the full podcast tours guide.
Ace Branding will not submit anything for publishing until you approve the final draft, which it describes as ensuring you have full control over your brand narrative.
After your approval, the contributor submits the article to the publication, which approves it before publishing. Ask during your consultation how timing and the guarantee work for your package. Back to the thought leader PR guide.
Short answers below. See all 52 thought leader PR questions
Start by booking a consultation through acebranding.com/contact. Ace Branding then customizes its approach to your goals. For press features, onboarding begins with a press questionnaire and an interview with a member of the editorial staff. For podcast tours, it begins with a strategy session with the head of podcasting.
More in the FAQ: How do I get started with thought leader PR?The press questionnaire is the first step in Ace Branding's press process. It takes about 6 minutes and puts you in the queue for your articles. When you are selected, the team contacts you to schedule a live interview, which the writer then uses to create your first draft for review.
More in the FAQ: What is the Ace Branding press questionnaire?Ace Branding does not publish a fixed timeline. Timing depends on how quickly your team approves the draft and on each publication's own approval, since the contributor submits the final draft and the publication approves it before the link goes live. Ask for a current estimate during your consultation.
More in the FAQ: How long does it take to get a press feature published?Come ready to tell your story: how you started, the problem you solve, who you serve, and the lessons you would share with a reader. Ace Branding provides interview prep and consultation prep videos for clients. Article topics depend on what you want to discuss, so bring the two or three ideas you most want to be known for.
More in the FAQ: How should I prepare for my PR interview?Yes, for the articles Ace Branding writes. You review the rough draft, request edits, and the cycle continues until your team approves the final version. Nothing is submitted for publishing before you approve it. Ace Branding lists narrative control as one of the main differences between its service and traditional PR.
More in the FAQ: Can I control what is said about me?Ace Branding offers guaranteed publishing, and its process includes a publication approval step before an article goes live. If you want to know exactly how the guarantee applies when an outlet requests changes, ask during your consultation and get the answer in writing before you start, so expectations are clear on both sides.
More in the FAQ: What happens if a publication asks for changes to my article?Book a consultation with Ace Branding to map out your press features, podcast tour, and TV appearances.
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