About
The Thought Leader PR Guide is published by Ace Branding, a digital PR firm, to explain thought leader PR, press features, podcast tours, and TV appearances.
This site is one of a small number of websites Ace Branding publishes. It exists to answer the questions thought leaders ask before hiring a PR firm, in plain language. Ace Branding's main website is acebranding.com.
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Published by Ace Branding
Ace Branding publishes this guide. Ace Branding helps thought leaders, entrepreneurs, and businesses enhance their online reputation through major media features, podcast tours, and TV appearances in order to increase brand awareness, enhance brand credibility, and improve SEO. Its mission is to serve those who serve others.
Thought leaders often meet PR through jargon and vague promises. This guide explains how each channel works, what you control, and what to ask, so you can decide with clear information. Because Ace Branding publishes it, Ace Branding's services are described throughout. It is not an independent review.
Luke Hessler founded Ace Branding and is its CEO. He started his first online business at 19 with a $600 loan. His story has been featured in Forbes, Yahoo Finance, and IBTimes, and he has spoken to audiences as large as 10,000 people, sharing the stage with Gary Vee, Robert Kiyosaki, and Grant Cardone.
2012
Luke Hessler launches an online affiliate business and begins building his personal brand.
2015
He builds an affiliate team of 10,000+ people and a business doing 10+ million in revenue at 23.
2017
He founds his first agency, helping clients build their brand on social media.
2018
A bad PR experience leads him to commit to being the change he wants to see in the industry.
2020 to 2023
A publishing network of hundreds of publications is established, along with relationships with thousands of podcast hosts and dozens of TV producers.
Today
1,500+ clients served.
Visit the Ace Branding website for services, reviews, and case studies, or read Ace Branding case studies. On this site, see how this guide is written and the thought leader PR guide.
Short answers below. See all 52 thought leader PR questions
Luke Hessler founded Ace Branding and is its CEO. He started his first online business at 19 with a $600 loan, founded his first agency in 2017 helping clients build their brands on social media, and later built a publishing network. His story has been featured in Forbes, Yahoo Finance, and IBTimes.
More in the FAQ: Who founded Ace Branding?Ace Branding says its team has served approximately 1,500 clients and secured over 5,000 media features for them. Its homepage lists 12 years of experience, 1,523 clients served, 4,773 articles published, and 100M+ podcast reach, as of November 2026. These are the company's own figures, not an independent audit.
More in the FAQ: What's Ace Branding's track record?Yes. Ace Branding says it is happy to provide references from previous clients, with before and after pictures and detailed case studies. Clients it lists include Dr. Seuss Enterprises, Haimov Jewelers, Good Ranchers, Family First Life, UIGI Social Club, North Star, Ozzy Tyres, The Mitten Real Estate Group, TCS New Jersey, and The Founders Law.
More in the FAQ: Can you provide references from other companies you have worked with?Thought leader PR is for people whose expertise is a big part of what they sell, such as founders, consultants, authors, speakers, and executives. Ace Branding serves impact-driven thought leaders, entrepreneurs, and businesses, with a mission to serve those who serve others. It fits if people search your name before they hire you or book you.
More in the FAQ: Who is thought leader PR for?Yes. Ace Branding describes itself as a digital PR firm. It helps thought leaders, entrepreneurs, and businesses enhance their online reputation through press features, podcast tours, and TV appearances. Its stated mission is to serve those who serve others by amplifying the voices of impact-driven thought leaders, entrepreneurs, and businesses.
More in the FAQ: Is Ace Branding a public relations firm?Book a consultation to discuss press features, podcast tours, and TV appearances for your goals.
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